Debt can start small and become difficult before you have time to react. A few unexpected expenses, a slow month at work, or several purchases on credit can leave you with payments that no longer fit your budget. You are not the only one dealing with this. The Federal Reserve Bank of New York reported […]
A well-written message can still get lost in a crowded market. The problem becomes bigger when competing brands make similar promises and speak to the same customer concerns. Customer attention is difficult to earn. A marketing survey found that 81% of consumers try to ignore or tune out advertising. With so many messages competing for […]
Marketing professionals are often known for their creativity and unique perspectives on ordinary situations. They thrive when they have an interesting product or service to sell, taking it to hitherto unexplored frontiers. But what happens when they must market a B2B offering, typically far less out-there than its B2C counterpart? This is what usually happens […]